TAYLOR & GRACE
How T&G Boosted Google Ad Performance for a Client in Only Six Months
Client Overview
For over a decade, this construction team has been designing and personalizing homes with expert craftsmanship and attention to detail. They collaborate with top-tier contractors to bring clients’ visions to life, whether through home expansions or custom builds. Committed to using advanced techniques and high-quality materials, they go beyond standard construction—offering specialized solutions to ensure homes are built to withstand even the toughest conditions.
Challenge
In an era of small-business development among long-established and well-known brands, enticing audiences and curating loyal customers is increasingly difficult. With multiple options on the market, it is a struggle to capture and sustain attention long enough to convert users or prolong website perusal. Typically, companies opt for marketing components such as paid search ads to enhance brand exposure and increase conversions.
This company had pre-established Google Ads campaigns to garner audience attention; however, it wasn’t until T&G Marketing took over that the client began to witness substantial results through paid ads.
Before being acquired by T&G, the company struggled with poor search ad performance and declining user interaction. As a result, website activity remained stagnant for extended periods with low user activity. Since ads serve as a key touchpoint for customer engagement, the company sought to enhance ad quality and resonance with users, with the goal of increasing leads and conversions.
Solution
Upon a comprehensive review of the company’s previously run Google Ads, T&G immediately pinpointed a need for search engine optimization (SEO) to refine and boost ad quality.
Strategically implementing a revised bid strategy for keywords, we specifically focused on improving keyword relevance to economize costs per conversion.
This was to ensure the search ads reached the intended demographics, increasing website traffic and overall user activity. T&G was also significantly instrumental in fine-tuning ad measurability and tracking for the client’s search ads, dedicatedly recording metric changes across a six-month period to curate and improve ad performance.
Results
Within the first six months of T&G’s implementations, search ad performance saw significant improvements, leading to increased user activity and a higher number of leads and conversions.
Notably, T&G ensured that the volume of calls generated from search ad exposure remained steady compared to the previous six-month period, sustaining lead generation. Additionally, the following improvements also occurred.
- Conversions increased by 690 compared to the previous six-month period, reflecting heightened audience engagement.
- Website traffic surged, with a 37.8% rise in active users and a 37.3% increase in new users, demonstrating improved ad performance.
- The optimized bidding strategy delivered substantial cost savings, lowering cost per conversion by $0.58 in just six months.
Collectively, SEO and metric tracking practices proved to be widely influential in boosting our client’s paid search ad efforts, ensuring greater ad exposure and audience interaction.
Want such impactful results for your own brand? Reach out today for ALL of your SEO and paid marketing needs!
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